abby degraff
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you already know.
you're just really good at arguing with it.

abby degraffcoaching · writing
the premise

you don't lack information. you lack a room loud enough to drown out everyone else's opinion of what you should do. i'm not here to hand you a map. i'm here to make space for the one you've already drawn.

01
start here

the five-step plan. someone else's map. certainty first. your own signal, finally.

apply for coaching
not ready yet? start with the writing — brick by brick
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coaching — 1:1, evergreen, by application

i'm not going to tell you
what happens next.

you don't need someone to tell you what to do. you need somewhere you can finally hear yourself — clearly enough to trust what you already sense, and act before you have complete certainty.

what this is
the shapeone honest conversation at a timeno curriculum, no weeks to complete, no assumption that you're broken. we meet you exactly where your life is right now.
the workhearing yourself againtelling your own knowing apart from fear, conditioning, other people's expectations, and the version of the story you've already rehearsed.
the pacecertainty isn't required firstwe work with the real question underneath the one you keep asking — and you start acting before everything's resolved, not after.
is this you

your life probably looks fine from the outside — capable, responsible, together. and there's still a quiet, specific feeling underneath it: something's off, or you don't want this anymore, or you keep talking yourself back into a decision you've already made three times. nothing has to be in crisis for this to be worth an hour of your time.

on price

there's no rate card here on purpose. what this costs depends on what it involves for you — that's a conversation, not a listing.

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apply for coaching

before we talk,
tell me what's true.

this takes about five minutes, not a résumé. answer specifically — the more honest it is, the more useful our first real conversation will be.

what to expect

a few short questions about what's going on, what you've already tried, and why now. no waiting room, no auto-reply essay — just enough for me to know it's a fit before we talk.

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writing — brick by brick

the work is loud.
the writing is where i think first.

brick by brick started as one woman rebuilding from scratch. it's broader now — identity, motherhood, ambition, work, aging, the ordinary uncertainty of being a person who keeps changing. mostly it's about the gap between what we say and what we mean, and getting a little more honest about it, one week at a time.

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about

i don't have a system.
i have a way of listening.

most people already know. they've just been taught not to trust it.

i learned that inside my own collapse — the slow, unglamorous work of finding my way back with no one's map to follow. everything else about me is detail.

abby degraff
apply for coaching
or start with the words — brick by brick
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previous work — still available

before this was coaching,
it was workbooks and one long call.

some of the earlier tools still hold up. if you want a lower-commitment place to start, this is it.

the blueprint sessionsession
60 minutes 1:1, plus three months of whatsapp access. you leave with an actual plan — not a vibe, not a mood board.
$597 book
the regulated womandigital
23 pages for the woman who is functioning but not really living — steadier days, less noise in your own head, and a 30-day slow-paced start.
$18.50 buy
the reclamation guidedigital
a digital guide to reclaiming your footing after everything changed at once.
$15 buy
4 week habit jumpstartdigital
four weeks of small, doable habit-building — momentum without overwhelm.
$10 buy
minimalist meals for onedigital
simple, nourishing dinners for a table set for one.
$10 buy
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the strength school beta · 6 weeks · 15 spots

strong is not
another job on your calendar.

your body is changing whether you asked it to or not — energy that disappears for no reason, muscle you used to have that's quietly gone, workouts that used to work that don't anymore. that's not a discipline problem. that's the wrong program for the body you actually have right now.

what this is
the programmingone of my signature programs, built for where you are nowstrength training that accounts for what's actually happening in your body at 40+ — not a 25-year-old's program with your name taped over it.
the schedule3 or 4 days, your choicebuilt to survive a full calendar, not compete with it — for home or the gym.
the communitywomen who don't need it explained to thema group that already knows what brain fog at 2pm feels like — plus the option to add nutritional support if you want it.
is this you

you're tired in a way sleep doesn't fix. you've done the 5am bootcamps and the 1,200-calorie plans and you have nothing left to prove to either one. you don't want to shrink — you want to be strong enough to carry your own groceries, your own kids, your own life, for the next 40 years. you just don't have three hours a day or a nutritionist on retainer to get there.

the beta

i'm taking 15 women through a 6-week beta before this officially launches — $197 for the full six weeks, direct access to me, and a program still being sharpened around what actually works for women at this stage of life, not the stage the fitness industry keeps designing for.

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terms

terms.

the current terms & conditions live on itsabby.co until this site replaces it.

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privacy

privacy.

the current privacy policy lives on itsabby.co until this site replaces it.